Does your escape room produce good quality player photos?
For some businesses, the photo is almost an afterthought - a quick snap and maybe a post to Facebook - but photos can be so much more.
One thing we’ve observed is that players really like having photos taken! …
When you think about marketing your escape room, what usually comes to mind?
Many people think of online marketing or advertising via local publications, but probably one of the most under-utilised methods is direct mail marketing.
As it sounds, this is where you send advertising materials in the …
Every escape room needs a reliable online booking solution.
There are a number of different options you might choose. Some have been specially built with escape rooms in mind, whereas others are more generic booking systems.
Here, we’re looking at four different systems that are each frequently used …
How well do you rate your escape room website?
Good? Poor? Could be better?
The important thing about your website is that it should be meeting the goals you have for it - promoting your escape room and ultimately, getting those bookings!
Some websites do a better job …
Attracting corporate clients can bring many benefits to escape rooms.
For example, most corporate groups will tend to want rooms during weekdays, which are often slower times for escape rooms. Corporate groups are also often larger than your average booking and typically have bigger budgets.
We know from …
Virtual Reality (VR) for escape rooms is where electronic gaming and escape room puzzles meet.
This is a growing area of business for escape rooms, incorporating virtual worlds that can be comprised of basically anything within the limits of the game designer’s imagination.
Players are immersed in the …
The key to a successful escape room is to offer an amazing customer experience. The key to that customer experience? Hiring great staff.
If this is your first time hiring staff, or if you haven’t hired for an escape room before, you may be wondering, who do I …
Do you collect email addresses from your escape room guests?
Collecting them and building a list is a great way to keep in contact with customers and market your business. The trick is that you have to know a thing or two about email marketing to do so …
How well do your escape room players rate their check-in experience with you? Have you ever asked?
If not, gathering some survey data from your players can be a very helpful place to start when examining your systems and processes. As a general rule, people appreciate efficiency and …
How did you find the last new restaurant or leisure activity you tried?
Maybe a friend told you about the place, maybe you saw an advertisement, or perhaps, like around 86% of consumers, you read reviews of the place first.
This makes getting reviews very important. According …
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